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Post by sojib000 on May 20, 2024 5:50:24 GMT 1
Sales and service channels. of being inaccessible for a whole day is greater than simply failing to make the sales expected for the period. This is what Marcel Jacob director of e-commerce at Synapcom a full commerce company highlights in an exclusive interview. The direct loss is the sale expected for the interval that stopped happening. However the biggest loss without a Saint Kitts and Nevis Email List doubt is that the customer seeks to satisfy their desire or need in another brand another channel thus being able to be 'hooked' by this new experience and from then on consider this new channel as an option of future purchases explains the executive. OMNICHANNEL STRATEGY In short businesses that serve their consumers through digital channels should never be completely inaccessible. Therefore it is essential to have an omnichannel strategy which means being on all possible channels both to make sales and to provide service throughout the customer journey. Firstly it is a matter of protecting yourself from unforeseen events through supplier redundancy. For example to avoid problems with logistics the ideal is to have two or more delivery companies as partners. So so that contact with the digital consumer is not lost it is necessary to use different contact channels whether social networks or messaging applications.
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